This focus of this blog will be direct marketing and legitimate business opportunities. From time to time I will also sprinkle in some politics.
Most people these days are so busy attempting to make money on the web they have forgotten about direct mail & mail order. It takes a lot of time to set up a website and figure out which keywords to buy. Besides the obvious cash outlay for hosting and keywords you have to become an expert on how and where to use keywords in your text and then either learn html yourself or hire someone. Hiring someone is fine but SEO people can be just like automobile mechanics. How do we really know If what they are saying is true. I say this only because I spent $5000 to build my website Express Computer Products. I then spent over $2500 on search blast. You know the ones, pay $29.95 now and we will submit your url to 50 million search engines. Then $299 for the Yahoo directory and lots and lots of ad programs with google. After about 6 months I can tell you that I get about 5-8 people a day coming to my site www.expresscomputerprod.com
. After all that money and MONTHS of reading and learning I have had 3 people order!!
There is hope however and it lies behind a forgotten door called mail order. Believe it or not there are still an incredible number of people that don't have email addresses or cell phones for that matter. Recently I have been placing small ads in local papers.......I know I sound like Don Lapree for any of you that are old enough to remember him!!! I have also been placing ads on eBay. I have received a much better response and made TWICE as much money placing ads in newspapers. I am going to refer you to some money making products now that first might serve you personally and have the potential to make you loads of money professionally. If you are interested in becoming a great copywriter, someone that can write extremely effective mail order pieces I highly recommend Dan Kennedy. Go to eBay and buy Magnetic Marketing or email Joe Occhino at email@example.com
. Joe is a Dan Kennedy licensee and will sell you magnetic marketing brand new in the shrink wrap for a third of the retail price. Also check out some of my links in the right hand corner of this blog.
To your success........
The first thing we will discuss is what needs to be done before advertising your business should take place. The best place to start advertising is in your own store if it is retail. You would be amazed how many flower shops, dry cleaners and printers have no idea who their customers are or where they live. Start by putting out a "guest book" that gives people the opportunity to give you their name, address and email address. Have a weekly contest and give away a free bouquet, $25 off dry cleaning or 200 copies free. People love free stuff and contest. Every week put a picture of yourself and the winner behind the counter so people see that someone really does win.
If you are doing business online then set up an email capture box that just asks for their name and email. Make sure they know they are signing up for a special club and that their emails will never be sold. Offer discounts, coupons and free information just for signing up.
Building your own mailing list and email list is the best way to get started. Do this before you spend any money on advertising. When the time comes to advertise you still won't be using the traditional mediums.
Next stop we will discuss what to do once you have the customers information